Chris McRobbie is an Independent Senior Design & Innovation Consultant based in Somerset House, London – a centre for contemporary arts, creative technology, design and culture.

Serving as a strategic design partner for global brands as well as start-ups, innovation is at the core of Chris's success with customer engagement.

Driven by curiosity and a fondness for all things playful, Chris's design vision and creative strategy have been applied to a broad spectrum of industries: from the creation of new and distinct wine and spirit brands – including brand innovation design that has led to the development of entirely new products for the household brand names of Diageo (Guinness, Johnnie Walker, Baileys, Smirnoff, Captain Morgan and Bulleit Bourbon) and Campari Group (SKYY Vodka, SKYY Infusions, and SKYY Barcraft) – to the collaborative envisaging of systems-change healthcare programs for young people and clinicians in the NHS; to the industrial-design, product branding, UI and UX of connected, consumer-facing energy-monitoring devices. Part of the Internet of Things (IoT) movement almost since its inception, he was a lead member of the design team behind the connected products of Ambient Devices – an MIT Media Lab start-up and early pioneer in the IoT world.

If you'd like to talk about partnering with Chris, please get in touch.